The consumption ethic
Posted on August 1, 2008
in Undressing the Internet, advertising
Years ago (back in August 2007), Cadbury released a very strange advertisement to promote (?) their Cadbury Dairy Milk brand of chocolate bar. The company clearly hoped to turn the video into a piece of viral advertising, but I can’t say it ever really took off. There is a point on the Internet Spectrum of Strange at which something just fades away into the background.
Nonetheless, for you intrepid adventurers who managed to care enough to watch the Cadbury advertisement, Wonderbra has released a parody of the Cadbury ad. On the surface, the ad is simply a tit…illating piece with a little bit of humor at the end. Strange, but nothing that can’t be ignored with a few shots of the drummer’s cups of joy. Watch the original Cadbury ad, though, and we have us a nice example of hypersignification.
Also, I commend Wonderbra for doing their damnedest to find a model strikingly similar to Chan Marshall. (Okay, Chan has a bit more beautiful in her.)
(And if you don’t “get” the title, see James Kochalka’s Monkey vs. Robot.)
The Living Room Candidate: Presidential Campaign Commercials 1952-2004 is an innovative online exhibition presenting more than 250 television commercials from every election year beginning in 1952, when the first campaign ads aired, and including ads from this year’s campaign. Users can watch nearly four hours of TV commercials and explore the expanding world of Web-based political advertising. The site includes a searchable database and features commentary, historical background, election results, and navigation organized by both year and theme.