Way back in July 2006, Sony was coming out with a sleek white version of the PlayStation Portable. And because showing the two color PSPs next to each other simply wouldn’t do, they came up with an interesting ad campaign: White is coming. Sony soon pulled the ads after being attacked on charges of racism and all-around insensitivity. Apologies were made, etc. etc. etc.

Now, surely to win the hearts of the public, Sony has come up with a new ad campaign for the PSP: Fake Book, The Divine Comedy. If not apparent by the pictures, Fake Book is a cutout of hands holding a book (The Divine Comedy), with a slot for placing your PSP. It’s genius! With no effort on your part at all, you can sit cozy in class or the library with an air of academia about you while safely wreaking havoc in Transformers: The Game.

Of course, you might be worried about the off chance that someone comes around, inquiring about that wonderful book you are reading (ha!). Fear not, the Fake Book comes complete with Cliff Notes-esque summary of The Divine Comedy. (Did you know all three parts of the book end with the word “stars”?)

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