columns » undressing the internet so you don't have to

Monkey vs. Robot



Posted on November 12, 2007
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Years ago (back in August 2007), Cadbury released a very strange advertisement to promote (?) their Cadbury Dairy Milk brand of chocolate bar. The company clearly hoped to turn the video into a piece of viral advertising, but I can’t say it ever really took off. There is a point on the Internet Spectrum of Strange at which something just fades away into the background.

Nonetheless, for you intrepid adventurers who managed to care enough to watch the Cadbury advertisement, Wonderbra has released a parody of the Cadbury ad. On the surface, the ad is simply a tit…illating piece with a little bit of humor at the end. Strange, but nothing that can’t be ignored with a few shots of the drummer’s cups of joy. Watch the original Cadbury ad, though, and we have us a nice example of hypersignification.

Also, I commend Wonderbra for doing their damnedest to find a model strikingly similar to Chan Marshall. (Okay, Chan has a bit more beautiful in her.)

(And if you don’t “get” the title, see James Kochalka’s Monkey vs. Robot.)

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